I tried it, got the 39.99 price with free shipping. Entered the discount code by clicking the + sign beneath the zip code field on the checkout page. Didn't buy anything else so couldn't try the free gear/MIR option.
Tried it around 4PM today, no dice.
Just tried it again. First time, fail - website time out. Tried it again, and finally, after at least 45 minutes across 2 days to place the order persistence paid off! :thumbsup: