Sorry you guys are having to close up shop but to be fair you can't say that it's your made in America ammo vs import ammo. There are numerous other manufactures who produce ammo right here in the US. To me it was the fact that I could buy brand new ammo for much less than Truefire reloaded ammo. I could not justify this.
This is where we were at as far as this and several other local remanufacturers or small ammo manufacturers.
I can't sell it for more than I sell brand new facotry Federal, Winchester, or Remington in the stores unfortunately or we could have done a lot of business.
Its not a matter of pinching pennies or American made. Its a very tough market, and everyone thinks they can just pop in it and sell because there's demand.
I had a long talk with Josh about it when he first was starting and explained that he can not in any way compete on brand new common caliber ammo with companies making tens of millions of rounds daily and making their own components. I advised him to go into harder to find calibers like 50AE, 500S&W, 300 BLK, etc because there is room in that market for a smaller business model. He insisted on using new components and competing directly against Federal and Winchester, and we knew where that would take it.......
The grass isn't always greener, and there is a lot of research that needs to be done to find a market for a business plan like this. There's a reason that there are many of us in this town with the capital to do it, but stay from away from it.